If It All Goes Wrong: Don't Rush to Bankruptcy.

It's a sickening feeling when your debts start to stack up, your marketing strategy is failing, and it doesn't look like you'll ever be profitable. Your family is getting stressed, your business can't pay its bills, and customers are starting to make angry phone calls asking why the things they paid for aren't happening.

At this point, many people feel ready to throw in the towel. I'm here to tell you why you shouldn't be one of those people.

A Proverb.

There's an old Chinese proverb I'd like to share with you: the temptation to quit will be greatest just before you are about to succeed. Nowhere is this more true than in home business. You might feel like you're failing over and over again, until you feel like giving up. The paradox, though, is this: you haven't really failed until you've given up.

Never Fear.

If you really want to, there will always be ways to raise money for your company. You probably have all sorts of bills for things you don't use, not to mention possessions that could be sold or downgraded. Did you know that the average person has thousands of dollars worth of random stuff just lying around in their home? In other words, you can always find the money if you're really determined and not afraid of losing everything.

The only thing you should really try to protect is your house and some money for basic food — everything else is expendable. Never forget that the worst thing that can really happen to you is that you'll have to go out and get a job. Would that really be so tragic?

Fear is your enemy in business. You cannot give in to your fear and give up before you've given it your all — the real reason why so many home and small businesses fail is that their owners chicken out and run away at the first sign of trouble.

The Captain Goes Down with His Ship.

When the chips are down, the only thing to do is to stake your personal success on the success of your business. After all, what's the point in bailing out before you have to? You're guaranteed to lose money that way.

Someone once told me that the difference between an average Joe and an entrepreneur is this: the entrepreneur will not give up on a business until his creditors come and take everything he owns. And even then he might try to hide from them and keep things going from his friend's basement.

Don't Tell Customers.

It might seem dishonest, but for goodness' sake do not tell any of your customers that things are going wrong because your business is in trouble. They will immediately run a mile, putting your business in a far worse situation than it was before. You must always try to make it look like everything is going just fine — admitting problems will put the final nail in your business' coffin.

Try a Voluntary Agreement.

If your creditors are at the point of knocking on your door, you should try to get a voluntary agreement with them before you even consider declaring bankruptcy. This is when you negotiate your debts down to a lower level using the threat of bankruptcy, and your creditors sign an agreement with you to say that they will leave you alone once you've paid that money.

The Absolute Last Resort.

I simply cannot get across to you how much you should not consider bankruptcy as a viable option, ever, until you are absolutely forced into it. Think of it as being like suicide: the absolute last resort. Would you commit suicide because your business was going badly? I hope you answered no — which means that you shouldn't consider bankruptcy either.

Having had a bankrupt company stays with you for a long time in everything you do: your credit rating, your employment history, and even just in the way you think of yourself day-to-day. It's better to have everything wrestled from your hands than to give it up voluntarily — otherwise you'll always be tortured by wondering what would have happened if you'd kept going just a little longer.

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Learn the Local Language – Know the Rules on Setting up a Business in your Home

Starting your own home business is a giant step for anyone to take and it’s not something for everyone. When starting your home business there are many different details that you need to take into account and take care of before you delve into such a commitment. Below are some things that you should follow when starting your very own business in your home.

1.) Know Your Financial Situation.

This would have to be one of the most important rules to follow whilst setting up your business. You need to take into account everything, from your current living expenses to all the set up and preparation costs involved in your business.

Ask yourself these questions and any others that come to mind concerning your finances:

How you are going to finance your business while it is in the early stages?

Is the money coming from your pocket or are you borrowing it from someone?

Will you have to continue with your job until you business starts paying for yourself?

Are you going to have enough money if something goes wrong with the set up and you have to take another avenue or take steps to correct the problem?

Will you have enough money for any unforeseen expenses?

Before you take any farther steps into setting up your home business, make sure you have the funds to cover everything you will need to and then some.

2.) Registration, Insurance and Legal.

Once you know you have the funds to finance your business, the next step you need to take is getting all the necessary registrations, licenses, insurances and other legal matters taken care of. Make sure you have all appropriate zoning permits and insurance to cover you if anything goes wrong at your home, like client injuries. Your typical home insurance usually doesn’t cover business related accidents. There are three types of insurance you should take out, these are:

Business insurance, in case clients get hurt while on your property.

Public risk insurance, so you will be covered against negligence.

Income protection insurance is another you should take out. This insurance will cover you for disability and other related factors if you can not work.

Other insurances that you should consider taking out are health insurances, especially if you have left your job.

3.) Taxes and Accounting Advice.

Seek this advice before starting your business so you can find the best and tax friendly plan for your business. Your accountant will be able to tell you what you can claim on your taxes from your business income, and other related information that you may not be aware of.

4.) The Home Business Front.

Once you have followed all the rules and regulations to legally set up your business in your home, next you have to think about space. Find a room, garage, shed, or wherever you want to set up your office that you will be comfortable working in. Make sure that the area you choose is designated for your business and only your business. Having a space solely for business will help you keep everything work related in one place and orderly. It will also aid you in keeping work and home time separated. Another thing to take into account when choosing an office space in your home is your clients. Will the space big enough and comfortable enough to accommodate them?

5.) Office Hours.

Last but definitely not least you have to work out your work hours. Making a set time when you start work and when you will finish is a necessity need, especially when you have a family to look after as well. Organize your time wisely. You will want to set a time for lunch and other needed breaks. If you have a set time it will help you coordinate everything better. Once you have set your working times make sure you don’t skimp on them but make sure that you leave yourself enough time to enjoy and spend quality time with your family. Working at home means you have to have good discipline but don’t overwork yourself.

There are many rules that you should follow when you start your very own business at home, these are just the main ones. Working at home is a lot of hard work to start off but it should also be an enjoyable time as well, after all it is your dream.

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If It All Goes Right: The Exit Strategy.

After a few years, you might find yourself with a successful home business. After a few more, you might find yourself sick of it and ready to retire, only to realise that you have no idea what to do with the business and all the customers who rely on you if you take that course of action. Here's what you need to do to get out of your business without destroying it, and come away with a good nest egg.

Selling Your Business.

A business has more value than you might expect. As a rule, businesses are bought and sold for somewhere between one and two years' worth of their profits. If you wonder why, consider that the person buying a business gets not only a proven business model, but also all the marketing materials and other intellectual property (trademarks, copyrights, patents), an existing customer base, and years of built-up goodwill.

Home businesses, however, can be more problematic to sell than other businesses, for the simple reason that they do not come with business premises. You might have the best luck allowing one of your larger competitors to do a 'takeover' of your business, in which they are mostly paying for your name, branding and customers. This can be lucrative for them, as they get to both eliminate a competitor and expand their own business at the same time.

You will need to put some effort in to make your business attractive to potential buyers — do some analysis on what each element of the business is worth. Show that you have made lots of sales in the past and will make many more in the future. Above all else, buyers are looking at your balance sheet, and the business' potential for growth. They're in this because they want their future earnings to be more than the amount they pay, and if you can demonstrate that they could make that happen quickly then they'll have no reason not to buy.

Getting the Right Price.

Don't sell your business to the first person who offers, however good their offer might sound — you need to get offers on the table from everyone you can think of who might be interested. You may even find that they're quite willing to have a meeting with you as a group, and get into a little bidding war. Alternatively, if you already have staff, you may wish to offer them the option to bid too, providing them with a finance agreement. Before you do anything like this, though, it's good to get your lawyer and your accountant to advise you on the best course of action.

You will do better on the price of your business if you've planned your sale in advance, instead of waiting to the last minute. The people who get the best prices are the ones who take years to sell their business, and are always prepared to walk away from the negotiating table.

Time to Skim.

One thing you need to remember when you sell your business is that if there are any shareholders other than yourself, they need to receive their percentage of the business' final sale price. Depending on the terms of the agreement, you may have to buy their part of the business before you can sell it, or give them the option to buy your part before you offer it on the open market.

On top of that, you will also have to pay tax on the sale of your business. Always consider how much an offer is going to be worth to you after tax, not before.

Starting from a Powerful Position.

Once you've sold your business, there's one thing left that you can do. With the lump sum you just got from the sale, you're in a great position to start a new business! If the sale didn't include your equipment, then it shouldn't be too hard to get started again — and this time, you'll have a lot of money to invest. Not only that, but you've proven yourself to be good to lend to, so any finance you need should be far easier to obtain.

Keep building businesses and selling them every few years, and you can quickly get hold of the resources to build something truly great. Good luck!

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Knock on Wood - Five Ways to Market your Woodworking Crafts

As a woodworker, you face some unique challenges in marketing your products. Here’s five ways to go about getting your hand made wood crafts the attention they deserve.

1. Local Shows and Stores

Starting small at local shows is a good way for any craftsperson to get started with their new business. It gives you a chance to see how popular your products are and interact with your customers directly. You can hear right from them the types of crafts they are looking for and in what price range. It is important to start small and locally, especially if many of your woodworking crafts are large and require a lot of effort to transport. There is no sense transporting all your products to an out of town show if they are not what customers are looking for or if they are over-priced.

You can also talk to local craft stores and see if they will carry your crafts on consignment. You will need to pay them a percentage of every sale, but there is no money required up front for the space and display. You may not sell a lot right off the bat, but this will be fantastic exposure for your woodworking crafts.

With local shoes and stores, you want to make sure that you have lots of cards and flyers promoting your business. Even if a customer does not buy something from you at that particular show, they will pick up a card and contact you in future if they are looking for woodworking crafts. You’ll be amazed at home long customers hold on to business cards.

2. Network

When just starting out, family and friends can be one of your best resources. Not only can they lend a helping hand at crafts shows, they will probably be some of your first and best customers. They can also help in spreading the news about your new venture. You tell your friends and they tell their friends and it just goes on from there. Never estimate the power of word of mouth in the crafting industry.

3. Magazines and Other Publications

Standard advertising is often not the most effective means of promoting your crafting business. It is better to pick specialized publications if you are planning on running an ad. It would be even better to try and have yourself featured in a magazine or local newspaper – you’ll get the same publicity as an ad, but without paying a cent for it!

4. Demonstration

Serious craft buyers are usually interested in the story and the artist behind the craft. That is all part of the buying appeal for them. They want to feel that they are purchasing a one of a kind product and that they have a connection with the person who has created it. Be sure that you make that extra effort to communicate with your customers at local craft sales.

You might also consider demonstrating your craft at local sales or arranging a demonstration at a local store or community centre. This will give your customers a chance to see you working with their own eyes. You’d be amazed at how fascinating people find these kinds of demonstrations. Seeing a project through from conception to finished project will make people feel more connected to the work and they will be much more likely to make a purchase.

It might not be possible for you to show the entire process, especially as a woodworker, but some kind of demonstration will make all the difference when marketing your products.

5. Internet

Even the most computer illiterate crafters can find ways to market their products online these days. With web design programmers and free home pages or personal journals, crafters can take advantage of all these technological advances and go global with their products. You can have a website that gives an overview of your history as a crafter and also shows products samples. You can go further than this too. What about selling your products online? You’ll reach an entirely new client base and it will be well worth any sort of set-up aggravation.

As you can see, there are many different ways to market your new woodworking business. Try whenever possible for the personal touch – it will make your customers feel really connected to your products and keep them coming back year after year after year.

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Knit your way to a Hand Made Knitted Crafts Business

Hand made knitted crafts is often a popular product among several different types of people. They offer a quality and texture that is attractive to most. Hand made items are also often more attractive to several different types of people. If you know how to knit, making hand made knitted crafts for a business can often become profitable. Among hand made knitting, are several options which you can choose from in order to make your crafts business more successful.

The first step to starting your own knitting business is deciding which types of products you are going to knit. These can be hats, scarves, or sweaters, or you can provide smaller items for decoration for certain customers. Some ideas include baby items, gifts, office accessories, jewelry, home decoration, houseplants, kitchen and bathroom accessories, or even auto accessories. It is also possible to make your own product that is unique to the market. You also have the option of custom making certain items for customers on their request. You can divide this by color, what they are wanting, the size that they would like, or any ideas that they would like to have knitted for themselves or as a gift. This often times will provide you with more clients.

One thing to consider when beginning your knitting crafts business is how unique you want your crafts or your clothing to be. This will help to draw a certain market to your knitted items. Because of the number of people that knit and sell their items, you want to make sure that your designs or colors are uniquely yours. One way that you can differ from other knitting places is by the type of material that you decide to use when making your items. There are several popular types of material, especially for clothing that will help you to market better. Certain types of wool, chenille, etc. are some of the options to consider. This may also include the type of knitting stitches that you can use for the product that you are making. It is usually important to not limit yourself to one knitted item or style, as customers will want to have several different options and ideas available to them.

For those interested in different aspects of the knitting business, you can make knitting design kits to sell to others. Patterns can also be custom made and sold to others who knit. You can also offer classes on knitting in order to help your knitting business, or for another aspect of knitting.

Another thing to keep in mind with a knitted crafts business is how much you are going to charge for custom made designs or for your regular inventory. Things that need to be considered with this is how much material you are using, how much time it takes you to make one item, and how much profit you want to make off of it. You can also compare with other knitting stores to find the right price.

If you are going to make custom made knitted items, it is also good to give an estimated time as to how long it will take you to finish what they are requesting. If they request it be made in a shorter amount of time, you can change the price according to how much extra effort you will have to put into finishing it on time.

Once you know the items and details that you want to use for your knitting business, you can then start marketing either through the internet, local newspapers or phonebooks, or through networking to friends and other potential customers. There is also the option of going to craft and trade shows in order to sell your products and to market your knitting business. Other things to look into are discount yarn stores, different types of knitting patterns that you can use, and ways to offer special items to customers.

With the options available, it is easy to start your own knitting craft business. You will be able to provide customers with your own unique styles, as well as be able to expand and change your business in knitting as you choose. Many are finding ways to profit from their own home business with the knitting trade.

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